Who We Are
Headquartered in Washington, DC, Sentrana is an engineering and software firm that specializes in applying mathematical and scientific techniques that allow companies to actively shape their demand environments. Our ability to instill control and precision into corporate disciplines that are frequently ungoverned by such principles enables companies to track the ROI of difficult-to-measure activities such as advertising and marketing with respect to an organization’s strategic goals.
more +
What We Do
Sentrana uses highly sophisticated revenue optimization solutions to support the millions of daily marketing decisions that cumulatively determine financial performance. We enable leaders in the world’s most competitive industries to optimize their pricing, product assortment, and advertising decisions with respect to specific top-line objectives. Over the past three years, our solutions have identified over $1 Billion in profit improvement opportunities and delivered a quarter of that to our clients.
more +
How We Do It
We identify profit opportunities by modeling demand drivers in customers’ historical transaction data. The MarketMover™ solution employs statistical rigor in conjunction with qualitative managerial inputs to optimize the allocation of marketing costs to achieve a set of objectives ranging from revenue lift to improved brand preference or loyalty. We enable clients to predict the probability distribution of outcomes for each marketing decision and to allocate resources accordingly.
more +
