Sentrana

The Science to Lead Markets™




EVENTS



Sentrana Invited to Host Scientific Pricing Webinar at the CFO Executive Board


Washington, DC | 09.18.08 – Christian Bonilla of Sentrana hosted a live webinar on the topic of scientific pricing at the invitation of the CFO Executive Board, a business unit of the Corporate Executive Board Company (NASDAQ: EXBD). The discussion centered on how organizations can move beyond cost-plus pricing by using mathematical models based on their own historical transaction data to adjust prices at the most granular possible level as part of an enterprise revenue optimization strategy. The audience consisted of over forty senior finance professionals representing corporations from a broad mix of industries with shared interests in emerging best practices in quantitative demand management.

A replay of the event can be accessed here: please check back soon for link.