Sentrana
The Science to Lead Markets™
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PRESS RELEASE
Sentrana Announces Appointment of Director of Business Development
Washington, DC – June 6, 2011
Sentrana Inc., a Washington DC-based leader in scientific marketing solutions, announced today the appointment of Steve Cole as Director of Business Development. In this role, Mr. Cole will work closely with Sentrana's business development team to drive the acquisition and support of new clients. Mr. Cole brings to Sentrana his extensive experience in providing clients with enterprise software solutions that address often complex business needs and provide guidance on critical sales and marketing decisions.
"Steve brings significant cross-industry knowledge and experience that will be a great asset to our organization," says Rashed Hasan, Sentrana's Chief Operating Officer. "His experience in companies large and small and his expertise in many important areas such as business intelligence and customer relationship management solutions will further align Sentrana's offerings with our clients' needs," adds Hasan.
Mr. Cole comes to Sentrana from Hewlett Packard where he served as their Account Executive focusing in the public sector. Prior to HP, he spent eight years at the SAS Institute in various sales executive roles and served a variety of industry segments. Over the years, Mr. Cole progressed through various sales and account management capacities in a number of high technology and software development companies giving him a deep understanding of many aspects of this technological landscape.
"The MarketMover™ suite provides clients with a competitive advantage due to the amount of insight it can produce from a company's own data and that makes it easy for businesses to begin seeing value right away," says Cole. "I find Sentrana's commitment to the value that MarketMover™ provides their clients impressive, which makes it an exciting task to provide additional business development support," he adds.
Mr. Cole holds a BS degree in sociology from the University of Maryland, College Park, Maryland.
About Sentrana
Sentrana is a scientific marketing company. We help our clients make more informed and accurate decisions about product assortment, promotions and advertising, pricing, and sales force alignment with the data and capabilities they already possess. Our holistic demand optimization solutions integrate advanced predictive technology with the qualitative insights derived from human knowledge and experience. Sentrana's SAP-certified MarketMover™ platform illuminates opportunities at the micro market level of each customer and each product, enabling organizations to actively drive demand for their products and services. For more information, please visit sentrana.com.