Sentrana
The Science to Lead Markets™
News & Events
PRESS RELEASE
Sentrana Announces Creation of Operational Support Management Group
Washington, DC – October 06, 2008
Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarket management, announced today the establishment of a new Operational Support Management
Group as part of its ongoing operational effort to support delivery to its clients of top quality
technology solutions for demand management and revenue optimization. Under the direction of
Mike Yea, who joined Sentrana today, the OSMG will focus on ensuring the flawless execution of
Sentrana’s solutions through dedicated client support, known as “Level 2” support that
complements the client’s own internal user support entities.
The establishment of OSMG represents a significant milestone for Sentrana. The group’s
director Mike Yea explains the importance: “As we expand our resources we effectively become a
one-stop shop to our clients for continuous improvement in operational support dealing with all
facets of technology – software, infrastructure and connectivity.” Sentrana COO Rashed Hasan
echoes this sentiment: “OSMG complements the inquisitive scientific mindset that is Sentrana’s
hallmark with the practicality of stable, day-to-day operational support. This is a major advance in
our efforts to establish ourselves as a major product company as well as a market driving
scientific consulting company.”
Mike Yea adds that one of the key outcomes of OSMG’s efforts will be the establishment of a
knowledge center that is sharable between Sentrana professionals and their clients, containing a
detailed record of daily operations that can be used for benchmarking performance metrics and
reflecting ongoing improvements. As new product releases and feature additions occur this will
help all parties track improvements and resolve inefficiencies. Provision of dedicated operational
support from Sentrana should over time strongly improve the client’s cost-benefits proposition in
utilizing the technology platform to support its demand management and revenue optimization
objectives.
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Sentrana Inc., based in Washington, DC, is a pioneer in providing scientific micromarketing solutions to industry leaders in highly competitive markets. We provide end-to-end revenue optimization solutions by combining advanced quantitative methodologies with qualitative managerial inputs into our patented MarketMover™ platform. Our technology facilitates optimization of the marketing decisions at the individual transaction level that drive financial performance, allowing organizations to actively shape their demand environments. Our solutions enable our clients to make better pricing decisions, increase profitability, and unify disparate business units under a single revenue strategy.