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Sentrana Launches SpoonByte iPhone and Web Application to Support Local DC Restaurants and Patrons
Washington, DC – April 12, 2011
Sentrana Inc., a Washington DC-based leader in scientific marketing, launched version 1.0 of the SpoonByte iPhone and web application to bring together restaurants in the Washington DC metro area with individuals seeking places to dine. The application brings Sentrana's deep understanding of the food service industry and matching technology to the consumer market after years of delivering marketing insight to the B2B space.
SpoonByte matches users to restaurants based on their preferences and prior experiences, giving users the ability to easily find restaurants that they will like. This information is displayed by a unique preference score that is specific to each patron-restaurant combination, allowing users to find new restaurants to try without the uncertainty of blindly trying someplace new. If looking for a specific type of restaurant, advanced filters allow users to filter results by cuisine, price, and neighborhood, or features and décor attributes. SpoonByte provides a deep level of information about each restaurant on the site, including standard information such as hours and address and advanced information such as complete menus.
Restaurants have the opportunity to be listed on the site and be matched to patrons, or can actively create time-sensitive offers that are routed directly to those patrons who will enjoy their restaurant. SpoonByte provides restaurants with complete flexibility and control over when they create their offers and the types of offers they create. The advanced analytics dashboard informs restaurants about which offers are performing effectively and which offers need to be changed or removed.
SpoonByte can be used on the web at SpoonByte.com or downloaded for the iPhone from the iTunes store at http://itunes.apple.com/us/app/spoonbyte/id430194998.
About Sentrana
Sentrana is a scientific marketing company. We help our clients make more informed and accurate decisions about product assortment, promotions and advertising, pricing, and sales force alignment with the data and capabilities they already possess. Our holistic demand optimization solutions integrate advanced predictive technology with the qualitative insights derived from human knowledge and experience. Sentrana's SAP-certified MarketMover platform illuminates opportunities at the micro market level of each customer and each product, enabling organizations to actively drive demand for their products and services. For more information, please visit sentrana.com.
The SpoonByte dining application brings Sentrana's deep understanding of the food service industry and innovative predictive technology to the consumer market after years of delivering marketing insight to the B2B space. To learn more about Sentrana's dining recommendation application please visit SpoonByte.com.