Sentrana
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PRESS RELEASE
Sentrana's MarketMover 4.0 Platform Achieves SAP Certification for Integration with SAP® Applications
Washington, DC – December 8, 2010
Sentrana Inc., a Washington, DC-based leader in scientific marketing solutions, announced today that its MarketMover 4.0 platform has achieved certified integration with SAP® applications. The decision to integrate MarketMover with SAP solutions highlights Sentrana's continuing efforts to deliver data-driven insights to clients in a highly coordinated fashion. Through the certified integration, MarketMover 4.0 directly integrates with clients' SAP solutions to provide specific pricing and marketing guidance, which can deliver improved profitability and market share performance.
The SAP Integration and Certification Center (SAP ICC) has certified that MarketMover 4.0 integrates with the SAP ERP 6.0 application to exchange critical data with instances of SAP Business Suite software. Through this certification, Sentrana's clients can integrate MarketMover with various SAP applications using IDocs, the BAPI® programming interface and other standard SAP integration technologies.
"MarketMover's certified integration with SAP applications enables it to communicate easily with SAP applications, allowing Sentrana to provide clients with additional and deeper insight," said Steven Washington, vice president of Engineering at Sentrana. "We understand that actions taken in one part of an organization can impact other parts of the organization. Because of this organizational interdependency, it is most beneficial to take into account data from the various parts of the organization when trying to model the impact of a particular action."
Since SAP applications host data from all parts of the organization in one location, this integration enables MarketMover to provide insight that might not otherwise have been possible. "Additionally, this certification shows users that MarketMover has met the strict testing requirements to achieve SAP integration and further supports Sentrana's role as a leading provider of scientific marketing and demand optimization solutions," added Washington.
About Sentrana
Sentrana is a scientific marketing company. We help our clients make more informed and accurate decisions about product assortment, promotions and advertising, pricing, and sales force alignment with the data and capabilities they already possess. Our holistic demand optimization solutions integrate advanced predictive technology with the qualitative insights derived from human knowledge and experience. Sentrana's SAP-certified MarketMover platform illuminates opportunities at the micro market level of each customer and each product, enabling organizations to actively drive demand for their products and services. For more information, please visit sentrana.com
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