Sentrana
The Science to Lead Markets™
News & Events
PRESS RELEASE
Sentrana Unveils Comprehensive Business Intelligence Suite
Washington, DC – October 29, 2008
Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarket management, announces the release of a major enhancement to its Query Builder application, transforming this functionality into an enhanced Business Intelligence Suite with hosted high
performance data warehousing capabilities. The integrated Business Intelligence Suite consists
of four distinct components. Query Builder is a decision support functionality that enables users to
run ad hoc queries for analysis, iterative testing and discovery. The second component,
Report Builder, enables users to format data into presentation-quality reports and diagnostics.
Report Runner further enhances the solution’s capabilities for users in multiple operating company
environments, as reports can be run for any number of new operating companies, using each
company’s pertinent data, without changing the queries or the format. Finally, the
Report Scheduler application enables users to set up parameters for automated report generation
to re-run specific queries either on a one-off or regular periodic basis.
Sentrana Vice President of Engineering Steven Washington emphasizes the unique level of
support achievable through the hosted high performance data warehousing. “We put data into
the high performance warehouse and make it available to our clients in ways they haven’t even
imagined, let alone achieved with other solutions” comments Washington.
In an environment with multiple operating companies the ability to provide consistent, timely and
informed reporting among a cross-section of users is a critical advantage in rapidly deploying
important insights gained from the data and comparing them across operating units. The new
Sentrana Business Intelligence Suite combines the analytical effectiveness of an ad hoc query
environment through which to experiment and discover meaningful market insights with high
quality, professional reporting and scalability over multiple operating environments.
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Sentrana Inc., based in Washington, DC, is a pioneer in providing scientific micromarketing solutions to industry leaders in highly competitive markets. We provide end-to-end revenue optimization solutions by combining advanced quantitative methodologies with qualitative managerial inputs into our patented MarketMover™ platform. Our technology facilitates optimization of the marketing decisions at the individual transaction level that drive financial performance, allowing organizations to actively shape their demand environments. Our solutions enable our clients to make better pricing decisions, increase profitability, and unify disparate business units under a single revenue strategy.