Sentrana
The Science to Lead Markets™
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About Sentrana
Headquartered in Washington, DC, Sentrana helps business leaders holistically coordinate their pricing, product mix, advertising, and sales activities to drive demand for their products and services. Our predictive technology platform is a frontline tool decision-makers can use to connect deep insights from sales & marketing transaction data with qualitative real-time market feedback, resulting in practical and penetrating knowledge about highly complex markets. By providing insights at the most granular level, we enable our clients to customize their product and service offerings to the unique preferences and needs of each customer in alignment with top firmwide performance objectives.
Vision
Sentrana is motivated to bring scientific clarity to global business executives and managers responsible for strategic and tactical decisions that aim to influence demand for their products and services. In doing so we aim to reduce waste, increase productivity and improve value for all players in the industry value chain, even as the environment in which commerce is transacted has become increasingly complex. Our approach replaces guesswork with empirical micromarket precision, provides a coherent, unified view across all demand chain decisions, and integrates the power of computational technology with the qualitative insights derived from human knowledge and experience.Mission
Our mission is to help our clients extend their own capabilities to make informed sales & marketing decisions with the data they already have at their disposal. Our scientific marketing approach helps them coordinate decisions across all key demand levers: pricing, product assortment, promotions & advertising, and sales force effort. Sentrana's proprietary high-speed computational technology platform provides a platform that enables our clients to address the key challenges they face every day:- Complexity: We provide the ability to aggregate and disentangle the effects of the numerous pricing, assortment mix, advertising & promotions, and sales variables at play that affect demand in complex market environments.
- Coordination: By taking a holistic rather than a piecemeal approach to sales & marketing decisions our solutions help overcome the limitations of organizational silos and achieve a clear, coordinated view of the market for their products and services.
- Connection: Historical data can only go so far in an environment where customers' tastes, budgets and spending needs are in constant flux. We enable our clients to connect their experience and intuition with historical data models in real time for optimal decision guidance.
- Customization: For us there is no such thing as an average client. We tailor each solution to the specific environment of each client and drive our guidance down to the most granular level possible to meaningfully improve targeted firmwide performance measures.
