Sentrana
The Science to Lead Markets™
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About Sentrana
Sentrana combines mathematical and engineering innovation with change management and process support to deliver end-to-end revenue optimization solutions. We have served clients spanning industries as diverse as consumer packaged goods to computer software – all of whom share a desire to make more intelligent, higher-ROI marketing decisions. Our mission is to help companies make quantitatively-driven decisions at the most granular possible level, down to each individual product that a customer purchases.
Our clients share common challenges in optimizing marketing decisions when it comes to resource allocation and pricing strategy. The universe of complexity surrounding marketing decisions, which reaches billions of possible permutations in large organizations, are no longer merely an obstacle, but a wall for many organizations. The proliferation of advertising channels, products, customers, and supplier networks makes human navigation of this complexity impossible. Our clients come to us with the knowledge that these problems are the very reason that Sentrana exists. Our depth of expertise in scientific marketing and our experience implementing solutions at some of the world’s most complex organizations enables us to help organizations manage their ever-growing array of decisions and turn complexity into competitive advantage.
Our passion for embracing complexity extends from analysis to strategy formulation to execution. It is a mentality that personifies Sentrana’s Engineering, Solutions Architecture, and Quantitative Modeling teams. We understand our clients’ needs and also how they must change to stay ahead of evolving competitive threats. Our devotion to furthering the growing field of quantitative marketing allows our clients to benefit from our close ties to the academic community. We are committed to innovative research as we combine our expertise in mathematics and software engineering to develop truly novel applications that will solve the business problems of tomorrow.
For all this and more, we are Sentrana.
Why Do We Exist
$65 Trillion of goods are globally exchanged every year, and the value of each exchange is determined today as it was 5,000 years ago – sellers are guessing what to sell, to whom to sell, and at what price to sell. Both customers and sellers suffer when these guesses miss the mark. The fundamental activity of exchanging in commerce can be profoundly improved, and given Sentrana’s thought leadership and patented MarketMover™ technology, we are the right firm to lead this business revolution.