This paper demonstrates a path to value creation via operating performance that few companies follow, but is nonetheless achievable with tools and methods available today. We present an approach and strategic toolkit that private equity firms can swiftly deploy across all their holdings, where the effort of deployment will yield outsized benefits.

Revenue optimization is a facet of scientific micro-market management, through which companies can sustain economic value through opportunities present at the granular level of customer-facing transactions.

The universe of complexity surrounding marketing decisions – reaching billions of possible permutations in large organizations – require quantitative techniques and tools that extend the perspective and insight of human decisionmakers about their demand environments beyond what they would achieve with the naked eye and gut instinct.