Sentrana

The Science to Lead Markets™

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Overview


Sentrana’s MarketMover™ platform combines highly sophisticated mathematical modeling with cutting-edge processing algorithms to optimize and execute marketing, pricing, and sales decisions. The technology has two major dimensions: a back-end modeling and optimization system that imports our clients’ daily transactional data in order to re-estimate and optimizMarketMover Architecturee the econometric demand models, and the client-facing application. MarketMover is a .Net client, and provides a broad base of functionality to support all of the enterprise users involved in the creation and marketing of a product. The core functionality of presenting mathematically-optimized prices to support sales interactions is already in place with our clients, and the next-generation features of MarketMover are already in the development stages. MarketMover is organized as a rich client with a Web Service back-end. Since the back-end requires a powerful (several teraflop) high performance-computing infrastructure, we have opted to host the technology as an On Demand solution.

MarketMover is offered in three categories of pricing and revenue optimization packages:



MarketMover Web Service (MM-WS)
  • Performs continuous data ETL
  • Continuously refines and re-estimates the demand models
  • Continuously regenerates optimization results
  • Provides application layer and persistence layer support to MarketMover-ES
MarketMover Back-
Office Suite
  • Provides data warehouse query and Business Intelligence capability
  • Provides performance tracking and monitoring support
  • Provides workflow management, price management, rules management, user administration, and system monitoring capability
  • Provides what-if simulation capability and information visualization
MarketMover Front-Office Suite
  • Provides sales force automation and customer relationship management functionality for scientific pricing and cross-sell recommendations
  • Provides functionality for continuous market-facing feedback from the sales force and merchandising managers

TECHNOLOGY